1. Nestlé to Invest USD 1 Billion in Mexico
Mexican President Claudia Sheinbaum announced on January 28 that Nestlé will invest USD 1 billion over the next three years to expand its production capacity in Mexico.
The announcement came after Sheinbaum met with several executives of the Swiss conglomerate, including Steve Presley, Executive Vice President and CEO for Nestlé Americas. In a video published on her social media platform X, Sheinbaum detailed that the investment will be used to increase the production of various products manufactured in Mexico.
She stated:
“We are grateful for this meeting, which demonstrates the very important alliance this company has established with our country. Nestlé has been present in Mexico for 94 years, and today they shared this significant news—after building a new plant in Veracruz, they will now expand several other facilities in Mexico. We truly appreciate this.”
President Sheinbaum emphasized that the investment forms part of the ‘Mexico Plan’, a comprehensive strategy aimed at strengthening Mexico’s regional leadership in economic development, social equity, and industrial transformation.
2. Impact on Mexico’s Investment Outlook
On January 13, President Sheinbaum unveiled the preliminary framework of the “Mexico Plan”, a national and international investment package valued at USD 277 billion, covering 2,000 projects. These initiatives span key sectors including textiles, automotive, pharmaceuticals, aerospace, agribusiness, and electric vehicles.
The announcement comes amid rising protectionist pressures in North America following Donald Trump’s return to the U.S. presidency. His administration has signaled a clear stance to global manufacturers:
produce in the United States, or face tariffs when selling into the U.S. market.
In the same video, Fausto Costa, CEO of Nestlé Mexico, stated:
“This is an excellent opportunity to reinforce confidence in Mexico, in the Mexican government, and in the tremendous opportunities Mexico offers to the world.”
Mexico is currently bracing for the impact of Washington’s warnings, including the potential imposition—starting next week—of new tariffs on all Mexican exports to the United States
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