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As a strategic hub connecting the Middle East, Africa, and Europe, Egypt is becoming a top destination for Chinese enterprises expanding into the North African market. However, when establishing operations locally, companies often face challenges related to complex employment compliance, foreign work visa procedures, cultural differences, administrative systems, and more.
In this session of the SmartDeer Global Expansion Webinar, we are honored to invite two industry experts rooted in the Egyptian market—
Bahaa (Liu Zhengming), Head of SmartDeer Egypt, and
Abdelrahman Nasr, Founder of NiHao Go Global.
With extensive hands-on experience serving Chinese companies, both speakers will share insights from “local perspective + enterprise perspective”, offering the most practical and comprehensive guidance for operating in Egypt—from compliance and work visas to market entry and cross-cultural team collaboration.
Whether your organization is planning to enter Egypt or is already operating there, this webinar will provide valuable on-the-ground insights.
🕒 Webinar Schedule
Beijing Time:
📍 Thursday, December 18 — 20:00 (GMT+8)
Egypt Time:
📍 Thursday, December 18 — 12:00 (GMT+2)
Format: Online Live Webinar
👤 Speakers
Bahaa (Liu Zhengming)
Head of SmartDeer Egypt
Bahaa oversees SmartDeer’s operations in Egypt, leading end-to-end local employment solutions including EOR compliant hiring, onboarding, payroll, social security filings, banking coordination, and workflow supervision. As the frontline regional lead, he has actively supported numerous Chinese enterprises in setting up from zero, with deep knowledge of Egypt’s labor regulations, government processes, and cross-cultural communication. He specializes in solving practical challenges during the early stages of market expansion.
Special Guest Speaker
Abdelrahman Nasr (Ni Haoran)
Founder – NiHao Go Global
Born in Cairo and fluent in multiple languages, Abdelrahman holds a Master’s degree in Business Management from East China Normal University. His professional experience spans cross-border e-commerce, consulting, and Middle East expansion strategy. He previously served as Business Manager of Tradeling (China) and General Manager of Industry4.01 (China) before founding NiHao Go Global, a brand dedicated to supporting Chinese companies entering the Egyptian market. He is also the Egypt Liaison for the BRICS Special Economic Zone China Cooperation Center and a Middle East Market Advisor for Zhejiang Provincial Commerce Department.
🔎 Topics Covered in This Webinar
- Market opportunities & economic landscape in Egypt
- The most common compliance pitfalls for foreign companies
- Real management challenges: local + expatriate teams
- How EOR helps enterprises achieve cost-effective and fast market entry
This live session is packed with practical insights and key compliance information most enterprises care about. SmartDeer will continue offering country-by-country compliance updates and global expansion strategies to support Chinese enterprises with low-risk international deployment.
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